Location
Role
Branding & Packaging
Since 1976, Lugano has been sharing the flavor of artisanal chocolate made in Gramado, and now it is innovating with Casa Lugano, a high-end gastronomic complex to elevate the brand experience. Located on the city's most famous street, the launch needed a visual identity to match.
Challenge
Create a brand that values Lugano's legacy with a contemporary touch, developing its own flexible visual identity to integrate different experiences.
Solution
Where tradition meets the new. Through a consistent and harmonious design system, the project celebrates the history of the brand and the region through a logo, monogram, patterns and graphic elements that reflect this trajectory.
By exploring the sensory universe of Lugano, we sought inspiration for the monogram in the textures and lines of the chocolate during the production process.
By exploring the sensory universe of Lugano, we sought inspiration for the monogram in the textures and lines of the chocolate during the production process.
Pattern
The beauty of the regional flora blooms in the prints that reflect the essence of the place, connecting local symbols to luxury.
Color Palette
The color palette was created to guide the visitor, helping to reveal and differentiate each unique experience within the space.
